top of page
Project Background
CLIENT
Phi Mu Fraternity, Gamma Theta Chapter.
TARGET
Potential new members seeking membership in a sorority at James Madison University.
TASK
Create a promotional video for Phi Mu's philanthropy to be shown to potential new members during formal recruitment.
THE BIG IDEA
Let's Dance!
During the recruitment process, it's important to Phi Mu that potential new members are excited by our philanthropy.
With an upbeat introduction followed by an emotional anecdotal story, the target is
drawn in, and their attention is kept.
Program
Adobe Premiere
This piece highlights Phi Mu's biggest Philanthropy event of the year, MadiTHON.
bottom of page