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Phi Mu Fraternity
Philanthropy Recruitment Video

Project Background

CLIENT

Phi Mu Fraternity, Gamma Theta Chapter.

TARGET

Potential new members seeking membership in a sorority at James Madison University.

TASK

Create a promotional video for Phi Mu's philanthropy to be shown to potential new members during formal recruitment.

THE BIG IDEA

Let's Dance!

During the recruitment process, it's important to Phi Mu that potential new members are excited by our philanthropy.
With an upbeat introduction followed by an emotional anecdotal story, the target is
 
drawn in, and their attention is kept.

Program
Adobe Premiere

This piece highlights Phi Mu's biggest Philanthropy event of the year, MadiTHON.

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