Project Background
CLIENT
Blue Ridge CASA, a nonprofit local to Virginia's Blue Ridge region. CASA is dedicated to providing court appointed advocates to foster children
in the area.
TARGET
Adults aged 21+ who are willing and able to make at least an 18 month commitment to a child or children sponsored by Blue Ridge CASA.
TASK
Create a cohesive set of Digital Interactive advertisements aimed at recruiting new volunteers for Blue Ridge CASA.
THE BIG IDEA
Fill The Gap
There are nearly 300 children in the region in need of a CASA, but only 52 CASA volunteers -- this gap must be filled.
My team developed a call to action that tugs at the heartstrings of our audience and provides them with trustworthy facts.
Program
Adobe InDesign
Team Members
Nick Lau, Ana Seifert
Deliverables consist of four postable Instagram graphics and were presented to Sherri McKinney-Frantz, CEO of Blue Ridge CASA.
